Why Should Auto Retailers Use Online Marketing Rather Than Offline Advertising?
‘Over 75% of consumers when searching for the nearest local car retailer start their research online’ – (Jim Rucker- TK productions-chief marketing executive. July 2009)
‘When searching for a car retailer consumers use search engines 3 times more often than TV, radio, and newspapers … combined!’ (-2009)
Major car retailers no longer see a policy of injecting huge amounts capital into traditional means of offline advertising as the best avenue of promotion. Many are are now focused on an interactive internet marketing strategy. This year Fords main marketing aim has been to bolstered their online presence which has seen websites, online ads, and social media meshing with their product line and positioning. Other leading automobile companies are following this trend as CMR interactive noted and has listed Toyota, Honda and Ford amongst the top ten spenders on online marketing.
Car companies can use social media applications and blogs and to move closer to customers gain more interest in their services and brand as well as gaining a better understanding of their customers needs. Car retailers have also seen and noted the importance of an interactive engaging website. In bids to gain and retain customer attention online motoring companies have become more creative, for example Ford have created and posted on their website a video version of the Ford story. As a result of their online marketing focus, Ad Age reports that the number of qualified buyers who planned to buy a Ford jumped 16% from 2008 (econsultancy)
Car retailers who are market leaders in sales generated via the Internet, share an approach that has revealed some common practices that are critical to a successful Internet strategy. Number one amongst these best practices is taking the time to develop and …
The ASE certification for auto technicians is extremely important. No matter what you get fixed on your vehicle you should always get it done by a mechanic that is ASE certified. If you do not, then you run the risk of getting your car broken in a way that cannot be repaired. If an auto technician does not know what they are doing, then they could cause you to be on foot for a very long time. An auto technicians job is not an easy one, they need to be certified if they want to get a job at most shops. However, anybody can work out of their own garage.
The Importance of it
The ASE certification is extremely important. This means that they have gone to and completed the necessary classes that have to do with the skills that they need. They will be taught how to do everything necessary on a vehicle. Everything from changing the oil to fixing a transmission will be covered in these courses. There are a lot of things that can go wrong with a vehicle. This is why you need to know that the auto technician that you take it to is prepared for every possible scenario.
What it Means
If an auto technician has been ASE certified, then they can get a job at most auto repair shops. All auto repair shops will require for every single one of their technicians to be certified. They will sometimes have specialty mechanics for special jobs but the rest of them will be able to handle most any general problem that will come their way. ASE certification means that they are skilled and knowledgeable in just about anything that can go wrong with just about any vehicle.
Look for it
It is so important to …
Graduation day is upon you. Soon, you will be forced to separate from all the wonderful people you have met on your auto mechanic course. Automotive schools can help mark this bittersweet transition by hosting a party for new graduates, before they disperse into the big wide world of life after automotive technician training. Suggested theme: cars.
Music for Auto Training Schools Graduation Parties
There are so many songs – new and old – about cars. Have fun with your choices. Hire a DJ or ask a student volunteer to draft a car-themed playlist.
Some ideas of songs for a brand new auto mechanic: ‘Course, you’ll have your own suggestions.
- Anything by Mike and the Mechanics
- Melancholy Mechanics by the Red Hot Chili Peppers
- Riding In My Car by Woody Guthrie
- Get Outta My Dreams, Get into My Car by Billy Ocean
- Behind the Wheel by Depeche Mode
- Mustang Sally, you choose your favourite version
- I Drove All Night by Cyndi Lauper
- Little Deuce Coupe by The Beach Boys
- Big Yellow Taxi by Joni Mitchell
- Pink Cadillac by Bruce Springsteen
- Little Red Corvette by Prince
- Mercedes Benz by Janis Joplin
- My Hooptie by Sir Mix-a-Lot
- Drive Like I Never Been Hurt by Ry Cooder
- Safe and Sound by Hawksley Workman
- Attire for Automotive Colleges Graduation Parties
There are different approaches you could take to dress code, depending on the desired vibe. One suggestion is to mix it up:
- Black tie and trucker caps
- automotive technician training coveralls and top hats
- Ambiance for Auto Training Colleges Graduation Parties
- silently project Steve McQueen race scenes onto the wall
- hang black and white racing flags around the bar
- have the emcee speak into a CB radio
- write “pit stop” on the bathroom door
- Food for Automotive Colleges Graduation Parties
- combine peanuts, cereal squares
Modestly attired with a heart of gold, the Peugeot 106 is a deserving little piece. Although a little dusty, you’ll still see this motor kicking about in nearly every car dealer nationwide. The embodiment of cheap and cheerful, this gadget is the ultimate student car, and in true undergrad style, a proper little bargain.
Easy and affordable, this is what your mum would call the ‘ideal little run around’. Your heart won’t pound on first sight, but we suspect you’re not buying for its graceful countenance (at least we hope not). Not exactly contemporary chic, you could say it’s getting on a bit, and the model has certainly sent eyes rolling in latter years. For the student on a budget however, we’re happy to give it a chance.
Being a product of the 90’s, we suspect your desires lie elsewhere, but fight with it as you may, you’ll never call it inadequate. A relaxed little motor, this is the classic ‘A to B’ car. Solidly built and reasonably comfortable, there’s nothing really wrong with it. Tediously dull, perhaps – tediously capable, definitely.
The 106 may be ticking along, however it will not retire this side of graduation. Prior to we add it for the fossil pile, let’s see what we can salvage. Crazily low-priced fuel and minor emissions make it wonderful on the essentials, and if you’re the kind, one of the rarer cars that will happily accommodate spoilers, side skirts and wheel trims (want our assistance? Never get em). Getting one of the ‘Aztec’ or ‘Inca’ models could make you feel a degree extra prestigious, but stay away from earlier versions when you don’t want your girlfriend to see the cassette player. If you are soon after a bit far more progress, we suggest the phase two …
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