All Posts in Automotive Industry

|In: New Auto|Last Updated:
Promote Your Business to the Automotive Industry Using Promotional Products

The automotive industry is a big market that you should take advantage in making your business popular. There are a lot of people now that own and use cars, and with their number, you can surely make your brand known by more of your prospective customers. Advertise your business to the automotive industry using promotional products that are meant to make your market remember your business.

Using promotional products for marketing your business to the automotive industry will give you a lot of advantages. First of all, you will have the widest range of possible options to choose from. With this, you will have enough elbow room in choosing what you think would be best to represent your brand.

Another advantage that personalized products will bring your business is that they are easy to produce. Currently, there are numerous online suppliers that can provide you marketing materials at the lowest prices and the best of services. Make a survey of the different order packages that suppliers offer and select which of them would be best in making your brand known to the automotive business.

In promoting to the automotive industry with customized products, just remember that you should use quality materials. Most of the accessories used in cars are meant to last for a long time. As such, you should make sure that the product you choose would be ready for the job. Keep in mind that durable products will bring your business years of promotion and countless advertisements.

Also, make sure that the design that you will place on these products can easily grab the attention of the customers. The printing spaces available on these promotional materials are varied from limited to expansive. Regardless of the available printing space, place an imprint that will attract your customers to increase …

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|In: Dealers|Last Updated:
Leading Car Retailers Are Reaping Serious Benefits From Online Marketing

Why Should Auto Retailers Use Online Marketing Rather Than Offline Advertising?

‘Over 75% of consumers when searching for the nearest local car retailer start their research online’ – (Jim Rucker- TK productions-chief marketing executive. July 2009)

‘When searching for a car retailer consumers use search engines 3 times more often than TV, radio, and newspapers … combined!’ (-2009)

Major car retailers no longer see a policy of injecting huge amounts capital into traditional means of offline advertising as the best avenue of promotion. Many are are now focused on an interactive internet marketing strategy. This year Fords main marketing aim has been to bolstered their online presence which has seen websites, online ads, and social media meshing with their product line and positioning. Other leading automobile companies are following this trend as CMR interactive noted and has listed Toyota, Honda and Ford amongst the top ten spenders on online marketing.

Car companies can use social media applications and blogs and to move closer to customers gain more interest in their services and brand as well as gaining a better understanding of their customers needs. Car retailers have also seen and noted the importance of an interactive engaging website. In bids to gain and retain customer attention online motoring companies have become more creative, for example Ford have created and posted on their website a video version of the Ford story. As a result of their online marketing focus, Ad Age reports that the number of qualified buyers who planned to buy a Ford jumped 16% from 2008 (econsultancy)

Car retailers who are market leaders in sales generated via the Internet, share an approach that has revealed some common practices that are critical to a successful Internet strategy. Number one amongst these best practices is taking the time to develop and …

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|In: Dealers|Last Updated:
ASE Certification for Auto Technicians

The ASE certification for auto technicians is extremely important. No matter what you get fixed on your vehicle you should always get it done by a mechanic that is ASE certified. If you do not, then you run the risk of getting your car broken in a way that cannot be repaired. If an auto technician does not know what they are doing, then they could cause you to be on foot for a very long time. An auto technicians job is not an easy one, they need to be certified if they want to get a job at most shops. However, anybody can work out of their own garage.

The Importance of it

The ASE certification is extremely important. This means that they have gone to and completed the necessary classes that have to do with the skills that they need. They will be taught how to do everything necessary on a vehicle. Everything from changing the oil to fixing a transmission will be covered in these courses. There are a lot of things that can go wrong with a vehicle. This is why you need to know that the auto technician that you take it to is prepared for every possible scenario.

What it Means

If an auto technician has been ASE certified, then they can get a job at most auto repair shops. All auto repair shops will require for every single one of their technicians to be certified. They will sometimes have specialty mechanics for special jobs but the rest of them will be able to handle most any general problem that will come their way. ASE certification means that they are skilled and knowledgeable in just about anything that can go wrong with just about any vehicle.

Look for it

It is so important to …

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|In: Auto Parts|Last Updated:
Beware of Auto Shop Rip-Offs

When needing auto repairs you need to be careful. Many auto repair shops tend to overcharge for unnecessary repairs. The thought of your car breaking down is something we all fear. Let’s say your car breaks down and you might have to take it to a shop. But you know, every time you go to a shop, they have a list of a million things wrong with your car. Or better yet, they fix your car, you leave and a few days later something else goes wrong. Coincidence. I don’t think so. Follow some of these tips to avoid being taken advantage of.

If you want to avoid being ripped off, first find a good mechanic, or a friend who performs auto mechanics. Begin by bringing your car there for regular maintenance, before any major issues occur. This will help keep your vehicle running at it’s very best and can catch problems before they even occur.

Make sure when you bring your car in you ask questions. Tell them to explain it to you as easy and simply as possible. They tend to throw their auto mechanic jargon at you which can be confusing.

If you feel you have a problem with your car, take it in and have them run the necessary tests, some mechanics provide this service free. Once they find what the problem is, make sure they break down what has to be done and give you an estimate. Get it in writing, that way you have something if they try to throw more charges at you later.

Go ahead and ask them, if they feel they may find other problems when fixing this one. A lot of times, you bring your car in for one thing and find a whole slew of other problems. Don’t let …

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|In: New Auto|Last Updated:
First Price Facilities Equal Initially Price Auto Mechanic Education

You will find some significant variations in finding an education to prepare yourself for any real-world profession as opposed to a more academic-style education. Possibly this can be very best defined as the difference among pure education and educational education. Using the exception of becoming a university professor, most pure academic education doesn’t directly convert the student into an expert inside the identical was as technical training does. No matter whether you happen to be in culinary school understanding over a hot stove or carpentry school studying using a buzz saw, what sets technical training apart may be the emphasis on superior facilities to understand the trade.

Should you be set on a career as an auto mechanic and working on cars and trucks, then deciding upon a college with superb facilities really should be certainly one of your major figuring out aspects. In particular currently, because the price of engine technologies swiftly increases, it truly is crucial for any future mechanic to acquire an education together with the most current technology. No matter whether coping with electric hybrid gars or option fuel sources in newer vehicles, or digital and wireless analysis gear in the garage, obtaining an early mastery of practical gear is actually a assured way to land that 1st job.

A single could simply expect a really serious automotive education to maintain plenty of cars and engines on hand to train with. But automotive coaching really should also have a number of the most current gear for locating difficulties and fixing them. Listed below are quite a few modern tools made use of in today’s top mechanic stations and schools:

Brake Lathes

Brakes typically need to be repaired or changed due to a chipping or other types of wearing down with the brake disk. A brake lathe …

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