Why Should Auto Retailers Use Online Marketing Rather Than Offline Advertising?
‘Over 75% of consumers when searching for the nearest local car retailer start their research online’ – (Jim Rucker- TK productions-chief marketing executive. July 2009)
‘When searching for a car retailer consumers use search engines 3 times more often than TV, radio, and newspapers … combined!’ (-2009)
Major car retailers no longer see a policy of injecting huge amounts capital into traditional means of offline advertising as the best avenue of promotion. Many are are now focused on an interactive internet marketing strategy. This year Fords main marketing aim has been to bolstered their online presence which has seen websites, online ads, and social media meshing with their product line and positioning. Other leading automobile companies are following this trend as CMR interactive noted and has listed Toyota, Honda and Ford amongst the top ten spenders on online marketing.
Car companies can use social media applications and blogs and to move closer to customers gain more interest in their services and brand as well as gaining a better understanding of their customers needs. Car retailers have also seen and noted the importance of an interactive engaging website. In bids to gain and retain customer attention online motoring companies have become more creative, for example Ford have created and posted on their website a video version of the Ford story. As a result of their online marketing focus, Ad Age reports that the number of qualified buyers who planned to buy a Ford jumped 16% from 2008 (econsultancy)
Car retailers who are market leaders in sales generated via the Internet, share an approach that has revealed some common practices that are critical to a successful Internet strategy. Number one amongst these best practices is taking the time to develop and …
If you need new auto loan with low repayment rate without credit check, you need to apply with the lenders in your state. Most times it is difficult to find the auto lender that will access and approve your application without credit check. But if your credit score is poor, you need to know how to find the lender that will finance a new car for you without cash deposit and without credit check.
Most time people believe that they can not get auto loan with their poor credit record. There are so many automobile loan companies online, all you need to do to get the car you need is to locate the financier in your state and apply for their service. With financiers in your state, you will get the fastest service for auto loan application despite you credit status.
It is very easy to apply for automobile loan online, all you need to do to get the car you need is to find a financier in your state and apply for their service. If you get the car financiers in your state, you will get the best rate for your application and you will get the best service and faster approval for new auto loan.
If you want new auto loan and you don’t want your application to be rejected, you need to apply with just one online company. If you apply with more than one online company, your application will be rejected in both companies. So you have to apply with just one online company and wait for their confirmation instead of filling another form with another company.…
The Value Old Vehicles
The car is a sum of its parts. One can decide to sell it as a whole. Alternatively, they might break it down into spare parts which are then sold for a profit. The latter method seems to yield higher returns if the spare parts are relatively new. The decision as to whether to break down the car will depend on the feelings of the owner and the state of the market at that time. Some markets are not friendly to spare parts whereas others will jump at the chance to obtain some cheap spare parts. Whatever method that one chooses to use, the end result will be that the car will undergo recycling. This is an environmentally friendly way of disposing of a car. At the time when the environmental issues have jumped to the top of the agenda, this type of practice is more of a social responsibility than a personal preference.
When the car owner identifies Aluminum or steel spare parts, they should always consider selling them to the scrap yard. The parts can be melted into new materials that can be used in industry. Just dumping these parts on the rubbish heap is not a responsible thing to do. Where the car parts can still be used in a car, the seller can approach the local dealer who might be able to make a significant offer for them. The internet can be used to advertise the presence of materials for resale. One has to get into the habit of recycling because it protects the environment and and has the added benefit of producing and income.
Increasing the Benefits
There are new government schemes that are designed to encourage people to recycle. These programs are meant to encourage recycling of car parts by …
The ASE certification for auto technicians is extremely important. No matter what you get fixed on your vehicle you should always get it done by a mechanic that is ASE certified. If you do not, then you run the risk of getting your car broken in a way that cannot be repaired. If an auto technician does not know what they are doing, then they could cause you to be on foot for a very long time. An auto technicians job is not an easy one, they need to be certified if they want to get a job at most shops. However, anybody can work out of their own garage.
The Importance of it
The ASE certification is extremely important. This means that they have gone to and completed the necessary classes that have to do with the skills that they need. They will be taught how to do everything necessary on a vehicle. Everything from changing the oil to fixing a transmission will be covered in these courses. There are a lot of things that can go wrong with a vehicle. This is why you need to know that the auto technician that you take it to is prepared for every possible scenario.
What it Means
If an auto technician has been ASE certified, then they can get a job at most auto repair shops. All auto repair shops will require for every single one of their technicians to be certified. They will sometimes have specialty mechanics for special jobs but the rest of them will be able to handle most any general problem that will come their way. ASE certification means that they are skilled and knowledgeable in just about anything that can go wrong with just about any vehicle.
Look for it
It is so important to …
When needing auto repairs you need to be careful. Many auto repair shops tend to overcharge for unnecessary repairs. The thought of your car breaking down is something we all fear. Let’s say your car breaks down and you might have to take it to a shop. But you know, every time you go to a shop, they have a list of a million things wrong with your car. Or better yet, they fix your car, you leave and a few days later something else goes wrong. Coincidence. I don’t think so. Follow some of these tips to avoid being taken advantage of.
If you want to avoid being ripped off, first find a good mechanic, or a friend who performs auto mechanics. Begin by bringing your car there for regular maintenance, before any major issues occur. This will help keep your vehicle running at it’s very best and can catch problems before they even occur.
Make sure when you bring your car in you ask questions. Tell them to explain it to you as easy and simply as possible. They tend to throw their auto mechanic jargon at you which can be confusing.
If you feel you have a problem with your car, take it in and have them run the necessary tests, some mechanics provide this service free. Once they find what the problem is, make sure they break down what has to be done and give you an estimate. Get it in writing, that way you have something if they try to throw more charges at you later.
Go ahead and ask them, if they feel they may find other problems when fixing this one. A lot of times, you bring your car in for one thing and find a whole slew of other problems. Don’t let …